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With the current stampede to get on the social media marketing bandwagon, many companies find themselves surprised by the lack of customer engagement on their newly minted Facebook, MySpace, Twitter, or YouTube sites. What happened? If you build it, they will come, right?
Wrong.
Many brands treat social media as one more channel to blast their one-way message at customers. This method worked in the days of TV because you essentially had a captive audience. Their program was interrupted, and they could either get up for some cheese doodles or sit tight and watch your commercial. Social media offers no such advantage. People come to your social media site if they want to, or they don’t come at all so a solid social media marketing strategy is critical to success.
Marketers inevitably develop a case of marketing myopia around their brand. If I get up every morning and go to Widget X Incorporated, then I tend to think about Widget X a lot. And every time there is the slightest bit of news around Widget X, I’m very interested. In most cases, your customers are not nearly so engaged with your product or category as you are.
So what are your customers looking for out of your social media marketing initiatives? Fun, value, and relevance. A good social media strategy should address these categories.
Fun: Do you have games, videos, funny pictures, or other content that will make people want to come to your page and share what they find with their friends? A successful social media strategy attracts users by entertaining them.
Value: Do you offer coupons, freebies, hold sweepstakes and contests, and provide useful information? Social media thrives on the ‘give something to get something’ idea.
Relevance: Are your pages relevant to your target audience and their lives, and not only to you? Your social media strategy must ensure that your brand is relevant to what you’re offering or your prospects will purchase elsewhere.
AlterSeekers is a brand promotions agency in New York focusing on promotions consulting and planning, web strategy, social media and social media marketing (including Facebook strategy), go to market strategy, and overall strategic planning. For more information see http://www.alterseekers.com.
AlterSeekers
939 Port Washington Blvd.
Suite 3 Port Washington, New York 11050
646-867-2252 (direct)
608-646-1381 (fax)
i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted ,,
December 21, 2010 Steel TR Jewelry, a leading manufacturer of Fashion Health Jewelry, Hong Kong, China, proudly launches an extensive range of Magnetic Jewelry in the market. The company has been a constant seller of trendy and classic Jewelry since years, and lately released an elegant collection of all types of Medical Magnetic Bracelets.
The Director Mr. Roy, Steel TR Jewelry states, “We have upgraded the vast collection of our jewelry collection to include Magnetic Jewelry like Bracelets and Cufflinks. Along with being trendy like diamond and gold jewelry, our Magnetic Jewelry also holds a therapeutic effect.” The unveiling of its jewelry collection wins them much applaud from their large consumer base spread all over the globe. The company gives much credit to its designers.
A key official of Steel TR Jewelry Designing team states, “Our designers have worked hard to ensure that the Magnetic Jewelry design are of the latest fashion and doesn’t look passé. We have used materials like Hematite, Titanium, Tungsten and Stainless Teel in designing Magnetic Bracelets and have studded them with some precious stones.” Some of its most valuable offerings are Therapy Jewelry, Stainless Steel Bracelets, Titanium Bracelets, Men Jewelry, Hematite Jewelry, Medical ID (Identification) Jewelry, Stainless Steel Watches, Fashion Timepiece, Cufflinks, 925 Sterling Silver and Finished Jewelry like Necklaces, Bracelets, Earrings and Rings.
About Steel TR Jewelry:
Steel TR Jewelry Co. Ltd., (www.steeltrjewelry.com) is one of the emerging players from the Chinese Jewelry industry. Based out in Hong Kong, China, the Fashion Health Jewelry manufacturer has carved a niche in both Chinese and Western consumer groups for its quality and affordable pricing ranges. Steel TR Jewelry Co. Ltd. has built an unmarred reputation in jewelry’s authentication and delivery terms.
For more information, visit http://www.steeltrjewelry.com/
Contact Details
Unit02 A 7/F,Beihuan Business Building
Beihuan Road Gongming Town
Shenzhen China
Tel:+86-755-2710 9977
Fax:+86-755-2972 8977
Emai by sales:sales@trjewelry.com
Email by info:info@trjewelry.com
NEW YORK, NY, January 23, 2012 — Yogibo LLC is chosen for the 2012 Best of Natick Award in the Custom Furniture category by the U.S. Commerce Association (USCA).
Yogibo LLC was founded in Nashua NH in 2009 and introduced an amazing range of innovative lounge bags. Lounge bags have been popular since many years but Yogi changed the definition of lounge bag through its design, color and comfort completely.
It has recently been awarded for its amazing furniture by USCA- U.S. Commerce Association. USCA runs this program to recognize best of the local business. This program is known as “Business award program”. The program includes companies and local businesses that have created unique products and achieved exceptional marketing success within their community. These small businesses enhance the image of their brand and service by offering cost effective and quality service to their customers.
The award program collects information from various sources and analyzed them to choose winner in every category. The winner of the program gets an award from USCA. The company focuses on quality than quantity. Yogibo was chosen to receive the award among other companies because of its dedication towards creating custom furniture and focus on customer satisfaction.
About Yogibo:
Yogibo LLC was founded in Nashua NH in 2009 where it first introduced a wide range of innovative lounge bags. Encouraging people to try them out at craft shows and outdoor events did not prove difficult. On getting great response from people, the company opened its first concept store at the Natick Collection in Natick Massachusetts. Its second Yogibo store soon followed only months later at the South Shore Plaza in Braintree, Massachusetts.
The company manufactures different kinds of products from Yogi Balls to 6 foot Yogi Max; you can discover a whole new world of comfort and relaxation with its products. The products use filler beads that not only take the shape of your body when you sit on the cushion but also offer amazing comfort. Its products are designed to fit in offices, homes, maternity wards, children’s room, etc.
Visit Yogibo.com to get the range of new age bean bags.
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